In every game there’s a player that stands out, and out-performs the others on the field.  These strong players are usually the key to winning or loosing, so it’s important to put them in a position to do so.  In marketing you have to decide what are your best tactics, that are your strongest players.  […]

The science of business development has truly got more sophisticated, as buyers also get sophisticated in the way they purchase services and products.  Let’s stop and review that last statement.  I hear it all the time with sales folks, and yes, if you listen to my Link’d AM show you will hear me say it […]

Many times in business we set plans and schedule projects that seem to have never ending deadlines, and the more complex projects have multiple milestones.  Sometimes we look at tasks and try to short cut the route to a result and in most cases that doesn’t work, or even worst we don’t see the results […]