Many times in business we set plans and schedule projects that seem to have never ending deadlines, and the more complex projects have multiple milestones.
Sometimes we look at tasks and try to short cut the route to a result and in most cases that doesn’t work, or even worst we don’t see the results we were hoping for and just put ourselves in cruise control.
We hear coaches say, “Play to the final Whistle” in a lot of sports, and we need to follow this train of thought , because all too often business professionals get distracted and move onto projects that are new and shiny and they were so close to getting a result, and never knew it.
But I want focus on another big factor; getting a result ( you score a goal ).
Some people get complacent and sit back ( defend ), instead of driving forward for another goal.
This is true for marketing, and sales development.
It’s easy to see why, because people work so hard to get a result, they tend to stop and reflect on the success, and not push forward to end of the game.
The end of game isn’t Friday when you leave the office for the weekend, it’s whatever your financial cycles are. Marketing has to run parallel to those cycles, and in most cases affect the end result – the win!
If you “score” with a big contact because of your efforts, don’t put your campaign on hold so you can focus on your new piece of business, keep the momentum going, until you win the next one, and the next.
By stopping the momentum you’ll find that you just have to start all over again.
So all this sounds fine, but how can we put this in to reality?
If we are going to make this “Play to the Final Whistle” sports analogy work we need a playing field and length of game.
“Football” ( the American version for my British friends ) has four (4) quarters, and guess what, so do the typical financial cycles.
So put your game plan in to action:
- Set the Start Time of the first Quarter, second, third, and forth
- Choose your Starter Tactics (Players)
- Position them ( This is your Marketing Process )
- Get your strategy (game) plan in place
- Kick Off
- Play to the Final Whistle for each Quarter ( Don’t stop and drive forward
If you put a plan in place, with a strong strategy and good tactics finish strong, and don’t stop when you hit a big result.
ABOUT kNEXTis LLC
The kNEXTis Team is focused on delivering results through a blend of traditional sales techniques, media and digital campaigns.
Interactive, integration and idea driven elements are always key modules of any sales generation campaign they put together.
Selling products and services with all the digital options at a businesses fingertips can be a challenge, and with a suite of digital, broadcast and online options kNEXTis can put together comprehensive sales & marketing packages for small and medium sized businesses.
kNEXTis also offers small and medium sized businesses a low cost one-on-one coaching service to help plan and execute your marketing plan, allowing you to run your business and we help grow it.